5 min reading
Google Business Profile: The most important (and free) tool for entrepreneurs.
This is how you get the most out of it.
OM
Oskari Mikkola
Published 14.02.2026
Many entrepreneurs invest large sums of money in advertising and website optimization, but forget one of the most effective cornerstones of digital marketing: Google Business Profile (Google Business Profile).
It's the box that appears on the right side of Google search results or on maps when someone searches for your business or industry. It's often the first thing a potential customer sees about you.
You could call it your business. as a digital showcase or a “mini-website.” Best of all, it’s completely free to use.
Your Company Ltd.
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Marketing office
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In this blog, we'll go over why your profile is critical to your business's success and how you can optimize it for peak performance.
Why is a Google Business Profile so important?
Discoverability
When someone searches for things like “hairdresser Tampere” or “law firm,” Google favors local business profiles. Without an optimized profile, you’ll be invisible in these searches.
Credibility and trust
Customer reviews and recent photos show that your business is active and trustworthy. People trust star ratings as much as a recommendation from a friend.
Low threshold for contact
A customer can find your phone number, directions, and opening hours at a glance, even without visiting your actual website.
Checklist: Is your profile up to date?
Many entrepreneurs have a profile but it's left half-finished. Go through these 5 points and make sure you're not giving your competitors a handicap.
01
Basic information in order
Make sure that Name, Address and Telephone number (Name, Address, Phone) are exactly the same as on your website. Google values consistency.
✓
02
Choose the right categories
This is the most common mistake. Choose your primary category carefully (e.g. “Italian Restaurant” and not just “Restaurant”). Also add subcategories that refine your expertise.
✓
03
Use keywords in the description
Write a description that includes words that your customers use to search for your services. Don't just list words in a pile, write for a human, not a robot.
✓
04
Pictures and videos
Profiles with photos get significantly more clicks. Add photos of your office, your team, and your work results. Fresh photos communicate activity.
✓
05
Reviews are gold
Ask satisfied customers to leave a review. Most importantly: respond to all reviews, good and bad. It shows that you care.
✓
Maintaining your profile is ongoing work.
Google Business Profile is not a “set it and forget it” project. The algorithm favors businesses that update their information regularly and communicate activity.
Closed (Midsummer)
Open (Normal)
Update special opening hours
Nothing annoys a customer more than driving up to your location and finding the door locked, even though Google says “open.” Keep your holidays and vacation times up to date.
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New Update
Use Google Posts
You can post news, offers and events on your profile just like on social media. These “mini-ads” appear directly in search results!
Does optimization seem complicated or does it take time?
Although the tools are free, using them effectively requires time, technical expertise, and constant monitoring. Many entrepreneurs prefer to focus on their own core competencies and leave digital visibility in the hands of a professional.
We help you be visible where your customers are.
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One-time optimization
We will fix your profile in one go, make technical settings, and ensure that all information is correct.
🔍
Keyword research
We find out which words are actually used to search for your industry and optimize your profile accordingly.
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Monthly maintenance
We take care of updates, respond to reviews for you, and publish timely posts.
