Case Study: Kemora – Track experience in the digital age
Introduction: From the Web 1.0 era to the present day
Kemora Motorsport Circuit is an iconic destination, but its digital facade was behind its time. The old website did not serve the modern visitor, and the biggest challenge was to find a calendar solution that would be stylish but easy for the administrator.
We wanted to create a whole that not only looks good, but also automates the everyday life of entrepreneurs and makes it easier for hobbyists to do business.
Modern look
The new website has a dark theme with orange details. This creates a believability appropriate for the racetrack and makes browsing easier as it is easier on the eyes.
We used drone footage to give visitors an immediate sense of the scale and profile of the track, something that is impossible to convey with ground-level images alone. The site is designed to cater to both new visitors and drivers who regularly practice at the track.
Calendar
Because the ready-made calendar plugins on the market were too rigid and full of unnecessary fields, we decided to build the calendar ourselves. This gave the customer full control over the functionality.
The backend view has been stripped of all unnecessary elements, making updating events quick and easy. This is an excellent example of how a digital network utilizes the potential of the WordPress platform by building what ready-made solutions don't offer.
User experience at the center
The calendar appears clear and fully mobile-optimized to the visitor. Events open neatly to the popup window, which provides all the necessary information at a glance without unnecessary page loading.
In addition, the website integrated a Foreca weather forecast and a direct link to a nearby weather camera. This is not only a visual addition, but also reduce customer service load by eliminating repeated queries about weather conditions.
Navigation has been kept straightforward so that the driver gets the information they need in seconds – even on mobile while on the track.
Online store: Making training fees easier
One of the most critical improvements was the digitalization of payment for training fees and overnight stays in the depot. An integrated online store allows payments to be made directly from the homepage.
This eliminates manual invoicing and ensures that payments are easily handled before arriving at the track. It is a straightforward solution that serves both the entrepreneur and the track user.
The Kemora Motor Circuit website will be further updated with new features that will benefit all parties visiting the circuit. Thanks to close cooperation, we will be able to stretch the boundaries of what a Finnish motor circuit should have.
Result
The Kemora project shows how a traditional operator can be brought into the modern world and make the everyday lives of track staff and lessees easier. The website is not just a ”business card”, but a tool that automates financial transactions and facilitates maintenance.
When a ready-made solution cannot be found, the easiest thing to do is to make it yourself.
